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StackAdapt's Raina Roberts on How to Unlock B2B Marketing Success with Programmatic

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by John Still on 8th Nov 2023 in VoxPops

In this ExchangeWire Voxpop, StackAdapt Sales Director, Raina Roberts, joins ExchangeWire CSO Ciaran O'Kane to discuss the B2B marketing landscape and the power of Account Based Marketing (ABM).

Tune in as Raina and Ciaran look into:

• The benefits of ABM

• Integrating programmatic into ABM campaigns

• The power of using a diverse range of channels in your media mix