ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 10 Nov 2023 12:29:13 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 Publishers Use ArcSpan Audience Builder to Activate 1P Audiences in Social Media Platforms https://www.exchangewire.com/blog/2023/11/10/publishers-use-arcspan-audience-builder-to-activate-1p-audiences-in-social-media-platforms/ Fri, 10 Nov 2023 12:29:07 +0000 https://www.exchangewire.com/?p=1753596 ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms.

Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [...]

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]]> Thumbnail “Snapper: The Perfect Tree” Among Top Four Most Effective John Lewis Christmas Ads https://www.exchangewire.com/blog/2023/11/10/snapper-the-perfect-tree-among-top-four-most-effective-john-lewis-christmas-ads/ Fri, 10 Nov 2023 12:26:14 +0000 https://www.exchangewire.com/?p=1753630 “Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever.  That’s according to new research from creative effectiveness platform DAIVID, which has released a ranking of John Lewis’ most effective Xmas campaigns following the [...]

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]]> Thumbnail The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening https://www.exchangewire.com/blog/2023/11/10/the-wires-2023-winners-finalists-and-highlights-from-the-prestigious-awards-evening/ Fri, 10 Nov 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1753561 In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]

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]]> Thumbnail The Stack: Elon Musk releases AI chatbot; OpenAI to be trained on new information; Meta to require disclosure of AI in political ads  https://www.exchangewire.com/blog/2023/11/10/the-stack-elon-musk-releases-ai-chatbot-openai-to-be-trained-on-new-information-meta-to-require-disclosure-of-ai-in-political-ads/ Fri, 10 Nov 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1753602 This week: Elon Musk releases AI chatbot; OpenAI to be trained in new information; Meta to require disclosure of AI-generated content in political ads…

This week has brought about many updates in the world of AI. Musk announced the release of [...]

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]]> Thumbnail New Clients for Voxeus, Including Le Monde https://www.exchangewire.com/blog/2023/11/09/new-clients-for-voxeus-including-le-monde/ Thu, 09 Nov 2023 14:33:12 +0000 https://www.exchangewire.com/?p=1753585 Already utilised by a significant portion of leading French publishers (Le Figaro, Le Parisien, 20 Minutes, Elle, Eurosport, Capital...), Voxeus is pleased to welcome several new publisher clients, including the French daily Le Monde. Among other publishers, there are also: [...]

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]]> Thumbnail The Wires Previous Winner’s Story: Sara Vincent, Ad Tech Personality of the Year 2022 https://www.exchangewire.com/blog/2023/11/09/the-wires-previous-winners-story-sara-vincent-ad-tech-personality-of-the-year-2022/ Thu, 09 Nov 2023 14:00:00 +0000 https://www.exchangewire.com/?p=1753571 Ahead of The Wires 2023, we spoke to Sara Vincent, managing director, UK & IE, Index Exchange, last year's Ad Tech Personality of the Year.

The Wires Ad Tech Personality of the Year is one of the most coveted awards in [...]

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]]> Thumbnail How Curation Unlocks Fresh Audiences for Marketers https://www.exchangewire.com/blog/2023/11/09/how-curation-unlocks-fresh-audiences-for-marketers/ Thu, 09 Nov 2023 09:00:00 +0000 https://www.exchangewire.com/?p=1753543 Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences.

As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [...]

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]]> Thumbnail UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI features for Performance Max  https://www.exchangewire.com/blog/2023/11/09/un-publishes-digital-regulation-guidelines-meta-to-require-disclosure-of-ai-content-in-political-ads-google-rolls-out-new-ai-features-for-performance-max/ Thu, 09 Nov 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1753534 In today’s ExchangeWire digest: UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI powered features for Performance Max 

UN publishes digital regulation guidelines 

The UN has announced guidelines to tackle digital [...]

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]]> Thumbnail OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s $1 billion creator fund to disappear https://www.exchangewire.com/blog/2023/11/08/openai-chatbot-to-be-trained-on-new-information-digital-advertising-soars-in-india-tiktoks-1-billion-creator-fund-to-disappear/ Wed, 08 Nov 2023 08:00:00 +0000 https://www.exchangewire.com/?p=1753399 On today’s ExchangeWire digest: OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s USD$1bn (£822m) creator fund to disappear. 

OpenAI chatbot to be trained on new information 

The OpenAI chatbot will be trained on information up to [...]

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]]> Thumbnail Zeotap Data Presents Validated Demos: High-Accuracy Audiences at Scale https://www.exchangewire.com/blog/2023/11/07/zeotap-data-presents-validated-demos-high-accuracy-audiences-at-scale/ Tue, 07 Nov 2023 16:17:13 +0000 https://www.exchangewire.com/?p=1753502 Zeotap Data, a leading provider of fully-consented, people-based data solutions, is proud to introduce Validated Demos, the key to delivering reach and frequency metrics against your core demographic audience in programmatic media buying.

Through exclusive partnerships with Europe's major mobile telco operators, [...]

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