StackAdapt’s Raina Roberts on How to Unlock B2B Marketing Success with Programmatic

In this ExchangeWire Voxpop, StackAdapt Sales Director, Raina Roberts, joins ExchangeWire CSO Ciaran O'Kane to discuss the B2B marketing landscape and the power of Account Based Marketing (ABM).

Tune in as Raina and Ciaran look into:

• The benefits of ABM

• Integrating programmatic into ABM campaigns

• The power of using a diverse range of channels in your media mix

John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
Recent Posts