PressBox Articles
Azerion Research Proves How High Impact Formats Make Standard Formats Work Significantly Harder
Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and global attention technology company Lumen Research today (October 17th, 2023) announced findings from their Amplify 2.0 analysis that uncovers a significant correlation between attention and full-funnel brand performance. Utilising [...]
Yahoo to Integrate Identity Solution with Twilio Segment to Drive Greater Advertiser Relevance & Reach
Yahoo Advertising today (October 13th, 2023) announced a new integration with Twilio Segment customer data platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies. Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to [...]
AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades
AdPlayer.Pro, an international provider of outstream video advertising technology, has introduced essential upgrades to its video ad serving platform. According to the official announcement, some of the major enhancements are primarily aimed at bolstering the available reporting features, as well as [...]
NumberEight & Adverty Partnership Skyrockets Ad Revenues by 153% Across Multiple European Markets
In a groundbreaking collaboration that is set to redefine the landscape of mobile in-game advertising, NumberEight, a leading behavioural intelligence company, and Adverty, a pioneer in In-Play advertising, have achieved remarkable success across European markets. This partnership has introduced revolutionary [...]
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