Mariam Ahmad
Mariam joined ExchangeWire as Editor in May 2023. Within this role, her primary duty is to oversee the non-sponsored content division of ExchangeWire, focusing on pertinent topics in the industry. Additionally, she plays a role in producing original content through conducting interviews with industry experts, particularly in the audio and visual formats. Prior to joining ExchangeWire, Mariam held the position of Editor at Energy Digital, and Travel Bulletin magazine. Mariam holds a bachelor's degree from Western University and also has an MSc in media from LSE.Articles by Mariam
The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening
In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]
How Curation Unlocks Fresh Audiences for Marketers
Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [...]
Ad SpendAudienceBrandsContextCookiesCurationFirst-Party DataPost-CookieProgrammatic
Dom Kozak of JCDecaux UK Explores Attention as a Paramount KPI in pDOOH's Efficacy
Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies. How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]
AttentionCross-ChannelDisplayDOOHMeasurementOmnichannelProgrammatic
The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats
It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions of dollars. While Hollywood portrayals of mafia bosses gleefully orchestrating lucrative criminal plots have embedded themselves in our collective cultural imagination, [...]
Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange
"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]
The Human Element: Redefining Data Privacy Strategies in Ad Tech
By incorporating the principles of data invitation, security, dialogue, and value proposition, advertisers can not only comply with stringent regulations but also build a rapport with consumers that goes from transaction to interaction. The tension between data and privacy has created [...]
Lumen's Mike Follett on the Evolution of the Attention Challenge and the Future of Advertising Metrics
Ahead of the ExchangeWire LIVE Attention event, CEO at Lumen, Mike Follett, sheds light on the evolving landscape of attention, the significance of data-driven advertising metrics, compliance with privacy legislation, and the innovative possibilities that clients are uncovering. How has the [...]
Navigating the Nexus of Advertising, Sustainability, and Attention Metrics: Insights from Duration Media's Brian Murphy
Brian Murphy, chief revenue officer at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data for green media solutions, and the [...]
Seedtag's Emilia Kirk on Revolutionising Contextual Advertising in the Post-Cookie Era
In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising within the post-cookie era. Kirk explores the nuances of precision targeting and ethical data practices, offering a unique glimpse into [...]
The Four P's of Advertising in the Digital Age
In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [...]
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