Insights & Attitudes Archive - ExchangeWire.com https://www.exchangewire.com/insights-and-attitudes/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 25 Apr 2023 16:04:38 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 Web3 in Media https://www.exchangewire.com/insights-and-attitudes/web3-in-media Wed, 26 Apr 2023 08:01:00 +0000 https://www.exchangewire.com/?post_type=insights-attitudes&p=1743856 The emergence of Web3, encompassing the next iteration of the World Wide Web and nascent technologies such as decentralised finance (DeFi), blockchain, and non-fungible tokens (NFTs), has been one of the most actively-discussed topics of the decade in the technology [...]

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]]> Thumbnail The Evolution of Commerce Media in Europe https://www.exchangewire.com/insights-and-attitudes/the-evolution-of-commerce-media-in-europe Wed, 25 Jan 2023 09:00:00 +0000 https://www.exchangewire.com/?post_type=insights-attitudes&p=1740285  
Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the course of last year. Global and local brands are keenly exploring how to advertise through the channel, given that it offers marketers [...]

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]]> Thumbnail Solving UK Marketing Challenges with AI https://www.exchangewire.com/insights-and-attitudes/solving-uk-marketing-challenges-with-ai Wed, 06 Jul 2022 08:00:21 +0000 https://www.exchangewire.com/?post_type=insights-attitudes&p=1706852 Digital marketing needs fresh thinking in a category that is critical to its future — how we decide who sees an ad and when. The challenge, of course, increases with scale: as programmatic media markets grow and as advertisers rely [...]

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]]> Thumbnail The Future of UK Advertising https://www.exchangewire.com/insights-and-attitudes/the-future-of-uk-advertising Mon, 27 Jun 2022 08:00:20 +0000 https://www.exchangewire.com/?post_type=insights-attitudes&p=1705038 The UK digital advertising industry is perhaps facing its most pronounced period of uncertainty in its existence. The forthcoming deprecation of digital identifiers and associated drive for new metrics to quantify attention and contextual relevance; the drive for supply path [...]

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