Industry Review Archive - ExchangeWire.com

ExchangeWire Industry Review 2023

Mathew Broughton — Thu, 25 May 2023 06:30:00 +0000

Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year. These factors, combined with current economic headwinds mean that big decisions, and getting them right, matters [...]

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ExchangeWire Industry Review 2023: State your Case

Mathew Broughton — Tue, 31 Jan 2023 08:00:00 +0000

If 2022 was a year of recovery and transition, then what are the trends that will seize both industry attention and investment in 2023? Regulations and standards, privacy and an increased focus on environmental impact are all making headlines. All [...]

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ExchangeWire APAC Industry Review 2022

Mathew Broughton — Wed, 21 Sep 2022 00:30:35 +0000

Though coronavirus restrictions have broadly eased globally, the programmatic advertising industry remains under stress. Market uncertainty due to sharply increasing energy prices, in part driven by the effect of carbon emissions upon the climate, is currently coupled with the rollout [...]

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ExchangeWire Industry Review 2022: Moving Away from Legacy Infrastructure

Ciaran O'Kane — Wed, 08 Jun 2022 08:00:06 +0000

Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

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ExchangeWire Data Infrastructure Review

Ciaran O'Kane — Tue, 23 Nov 2021 12:00:51 +0000

The data-driven marketing data stack is a complex stew of TLAs and overlapping technology. From a publisher and marketer perspective it can be difficult to discern what technology matters most for day-to-day functions.
At a high level, there are four [...]

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ExchangeWire Industry Review: Reframing the Future

Ciaran O'Kane — Thu, 24 Jun 2021 13:00:28 +0000

What happens when the biggest platforms in the marketing industry implement the strictest privacy controls ever seen? Chaos and carnage? End of days?
No, it’s none of these. Instead of tilting furiously at the windmill, think about this transition to [...]

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