EWR Reports Archive - ExchangeWire.com https://www.exchangewire.com/ewr-reports/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 02 Nov 2023 12:20:56 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 Sustainability in Advertising – JAPAC 2023 https://www.exchangewire.com/ewr-reports/sustainability-in-advertising-japac-2023/ Mon, 09 Oct 2023 01:00:00 +0000 https://www.exchangewire.com/?post_type=report&p=1751328 Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region. This is according to a new research report, Sustainability in Advertising - JAPAC 2023, published today [...]

The post Sustainability in Advertising – JAPAC 2023 appeared first on ExchangeWire.com.

]]> Thumbnail Attention in Advertising 2023 https://www.exchangewire.com/ewr-reports/attention-in-advertising-2023/ Thu, 11 May 2023 08:00:00 +0000 https://www.exchangewire.com/?post_type=report&p=1743857 The global digital advertising industry is undoubtedly going through its most significant shift in decades. Legislative efforts to bolster user privacy and the deprecation of identifiers in desktop and mobile environments have significantly impacted the effectiveness of third-party cookies, which [...]

The post Attention in Advertising 2023 appeared first on ExchangeWire.com.

]]> Thumbnail Advancing Advertising Sustainability in Europe https://www.exchangewire.com/ewr-reports/advancing-advertising-sustainability-in-europe/ Tue, 08 Nov 2022 09:03:00 +0000 https://www.exchangewire.com/?post_type=report&p=1735840 In a year in which European temperatures surged to record levels, the urgency for global supply chains to both account for and reduce carbon emissions has become ever more apparent. The impact of digital advertising on the climate has therefore [...]

The post Advancing Advertising Sustainability in Europe appeared first on ExchangeWire.com.

]]> Thumbnail The State of Programmatic in JAPAC – 2022 https://www.exchangewire.com/ewr-reports/the-state-of-programmatic-in-japac-2022/ Mon, 12 Sep 2022 06:00:44 +0000 https://www.exchangewire.com/?post_type=report&p=1720521 Despite the headwinds of global economic uncertainty and the deprecation of third-party identifiers, programmatic investment and revenue within the Japan and Asia-Pacific (JAPAC) region are surging, with over 70% of firms increasing their programmatic activity from 2021, with a tenth [...]

The post The State of Programmatic in JAPAC – 2022 appeared first on ExchangeWire.com.

]]> Thumbnail The Rise of the Independents: European Ad Server Research 2022 https://www.exchangewire.com/ewr-reports/the-rise-of-the-independents-european-ad-server-research-2022/ Tue, 31 May 2022 08:00:27 +0000 https://www.exchangewire.com/?post_type=report&p=1695317 The digital advertising industry is undoubtedly facing its most fervent period of change in its history. Third-party identifiers, which once underpinned the sector, are now falling by the wayside, while regulators across the globe look to further tighten privacy regulations [...]

The post The Rise of the Independents: European Ad Server Research 2022 appeared first on ExchangeWire.com.

]]> Thumbnail The State of Programmatic in JAPAC – 2021 https://www.exchangewire.com/ewr-reports/the-state-of-programmatic-in-japac-2021/ Wed, 04 Aug 2021 05:30:17 +0000 https://www.exchangewire.com/?post_type=report&p=1586161 Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two [...]

The post The State of Programmatic in JAPAC – 2021 appeared first on ExchangeWire.com.

]]> Thumbnail The State of Programmatic in JAPAC: Current & Future Drivers of Growth https://www.exchangewire.com/ewr-reports/the-state-of-programmatic-in-japac-current-future-drivers-of-growth/ Thu, 21 May 2020 13:48:04 +0000 https://www.exchangewire.com/?post_type=report&p=1231369 Over the previous 12 months, 76.6% of media professionals across the Japan & Asia Pacific (JAPAC) region increased their programmatic investment, according to a research report published today [21 May 2020] by ExchangeWire, in association with OpenX. 
Multiple factors were cited [...]

The post The State of Programmatic in JAPAC: Current & Future Drivers of Growth appeared first on ExchangeWire.com.

]]> Thumbnail Agents of Change: The Rise of the Programmatic Media Agency, In Association with IPONWEB https://www.exchangewire.com/ewr-reports/agents-of-change-the-rise-of-the-programmatic-media-agency-in-association-with-iponweb/ Fri, 13 Jul 2018 15:50:45 +0000 https://www.exchangewire.com/?post_type=report&p=130717 It’s a time of challenge and opportunity for agencies. A crowded ecosystem, and clients considering whether to in-house their media buying activity are clear causes for concern. However, for those agencies that can tackle these issues head-on and differentiate themselves [...]

The post Agents of Change: The Rise of the Programmatic Media Agency, In Association with IPONWEB appeared first on ExchangeWire.com.

]]> Thumbnail Demystifying Deal ID: The Future of Programmatic Trading, in Association with BidSwitch https://www.exchangewire.com/ewr-reports/demystifying-deal-id-future-programmatic-trading/ https://www.exchangewire.com/ewr-reports/demystifying-deal-id-future-programmatic-trading/#respond Wed, 01 Nov 2017 12:32:50 +0000 https://www.exchangewire.com/?post_type=report&p=68082 As issues such as brand safety, inaccurate measurement and fraud continue to take centre stage in the programmatic industry, buyers are turning to private marketplaces (PMPs) to tackle these issues and ensure high quality inventory.
Unlike an open marketplace, PMPs allow [...]

The post Demystifying Deal ID: The Future of Programmatic Trading, in Association with BidSwitch appeared first on ExchangeWire.com.

]]> https://www.exchangewire.com/ewr-reports/demystifying-deal-id-future-programmatic-trading/feed/ 0 Thumbnail Aligning Data & Creativity in Mobile Ad Campaigns; in Association with Verve https://www.exchangewire.com/ewr-reports/aligning-data-creativity-mobile-ad-campaigns-association-verve/ https://www.exchangewire.com/ewr-reports/aligning-data-creativity-mobile-ad-campaigns-association-verve/#respond Mon, 25 Sep 2017 11:46:41 +0000 https://www.exchangewire.com/?post_type=report&p=68088 Today, nearly three quarters (72%) of UK mobile ad buyers are maximising the value of mobile data when planning ad campaigns.
First party data is deemed the most valuable, cited as the favoured data source by 58% of respondents. Just over [...]

The post Aligning Data & Creativity in Mobile Ad Campaigns; in Association with Verve appeared first on ExchangeWire.com.

]]> https://www.exchangewire.com/ewr-reports/aligning-data-creativity-mobile-ad-campaigns-association-verve/feed/ 0 Thumbnail