VoxPops Archive - ExchangeWire.com https://www.exchangewire.com/voxpops/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 08 Nov 2023 16:23:15 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 OpenX’s Priya Bhatia on Sustainability Strategies Across APAC https://www.exchangewire.com/voxpops/openxs-priya-bhatia-on-sustainability-strategies-across-apac Thu, 09 Nov 2023 02:00:00 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1753551 In our latest VoxPop, we're joined by Priya Bhatia, VP Business Development, SEA at OpenX who provides insight into industry sustainability in the APAC region.

Priya expands on: 

Which strategies and considerations are being implemented to reach global sustainability goals 

Who is [...]

The post OpenX’s Priya Bhatia on Sustainability Strategies Across APAC appeared first on ExchangeWire.com.

]]> StackAdapt’s Raina Roberts on How to Unlock B2B Marketing Success with Programmatic https://www.exchangewire.com/voxpops/stackadapts-raina-roberts-on-how-to-unlock-b2b-marketing-success-with-programmatic Wed, 08 Nov 2023 08:35:00 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1753487 In this ExchangeWire Voxpop, StackAdapt Sales Director, Raina Roberts, joins ExchangeWire CSO Ciaran O'Kane to discuss the B2B marketing landscape and the power of Account Based Marketing (ABM).

Tune in as Raina and Ciaran look into:

• The benefits of ABM

• Integrating [...]

The post StackAdapt’s Raina Roberts on How to Unlock B2B Marketing Success with Programmatic appeared first on ExchangeWire.com.

]]> Digital Turbine’s James Rogers on Harnessing the Power of In-Game Advertising https://www.exchangewire.com/voxpops/digital-turbines-james-rogers-on-harnessing-the-power-of-in-game-advertising Mon, 23 Oct 2023 09:30:00 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1752663 In-game advertising is an increasingly interesting proposition. James Rogers of Digital Turbine talks us through the challenges and opportunities.

In this ExchangeWire VoxPop, James Rogers VP brand sales, APAC joins us to discuss the rise of in-game advertising, and how the [...]

The post Digital Turbine’s James Rogers on Harnessing the Power of In-Game Advertising appeared first on ExchangeWire.com.

]]> Publica by IAS’s Chris Mottershead on the data-driven TV marketplace across APAC https://www.exchangewire.com/voxpops/publicas-chris-mottershead-on-the-data-driven-tv-marketplace-across-apac Wed, 18 Oct 2023 12:00:00 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1752467 Filmed on location at ATS Singapore 2023, ExchangeWire CEO Rachel Smith is joined by Publica by IAS's Commercial Director, Chris Mottershead to discuss what the data-driven TV marketplace really looks like across the APAC region.

In this Voxpop, Rachel and [...]

The post Publica by IAS’s Chris Mottershead on the data-driven TV marketplace across APAC appeared first on ExchangeWire.com.

]]> VOGUE Singapore’s Michelle Ong on Optimising Content and Advertising Experiences, and the Future of APAC’s Ad Market https://www.exchangewire.com/voxpops/vogue-singapores-michelle-ong-on-optimising-content-and-advertising-experiences-and-the-future-of-apacs-ad-market Tue, 03 Oct 2023 09:24:22 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1751321 "As a publisher, contextual content and native storytelling is crucial. We're trying to tell a story through the voice of VOGUE Singapore, and also trying to promote brands through this same voice."

In this exclusive VoxPop, group commercial director at VOGUE [...]

The post VOGUE Singapore’s Michelle Ong on Optimising Content and Advertising Experiences, and the Future of APAC’s Ad Market appeared first on ExchangeWire.com.

]]> LoopMe’s Alberico de Nardis Unpacks APAC’s Transformation Trends & Shifting Consumer Mindsets https://www.exchangewire.com/voxpops/loopmes-alberico-de-nardis-unpacks-apacs-transformation-trends-shifting-consumer-mindsets Wed, 27 Sep 2023 09:35:46 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1751132 "If we look at Southeast Asia alone there are over 1,200 languages, in Europe there are 200-250. If we're not speaking to everyone individually, we're just bucketing entire regions together."

In our latest VoxPop, Alberico de Nardis, LoopMe's head of SEA [...]

The post LoopMe’s Alberico de Nardis Unpacks APAC’s Transformation Trends & Shifting Consumer Mindsets appeared first on ExchangeWire.com.

]]> Publica by IAS’ Clem Birdsall on CTV Opportunities and Challenges Across APAC https://www.exchangewire.com/voxpops/publicas-clem-birdsall-on-ctv-opportunities-and-challenges-across-apac Tue, 26 Sep 2023 09:46:58 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1751049 "CTV is the biggest screen in the house and the best place to run advertisements that drive results, as proven by multiple studies."

In this VoxPop, Publica by IAS' snr publisher and platform director, APAC, Clem Birdsall, takes us on a [...]

The post Publica by IAS’ Clem Birdsall on CTV Opportunities and Challenges Across APAC appeared first on ExchangeWire.com.

]]> the7stars’ Patrick Dolan on OOH and Audio Advertising https://www.exchangewire.com/voxpops/the7stars-patrick-dolan-on-ooh-and-audio-advertising Thu, 14 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1750499 In this latest ExchangeWire VoxPop, Patrick Dolan, activation director at the7stars, joins John Still to discuss two of the industry's biggest formats – out of home (OOH) and audio.

In this VoxPop, Dolan elaborates on advertisers' growing interest in these two [...]

The post the7stars’ Patrick Dolan on OOH and Audio Advertising appeared first on ExchangeWire.com.

]]> Vistar’s Franck Vidal on Programmatic DOOH in APAC https://www.exchangewire.com/voxpops/vistars-franck-vidal-on-programmatic-dooh-in-apac Thu, 07 Sep 2023 08:00:00 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1750199 Franck Vidal, director, Southeast Asia sales and partnerships at Vistar Media, joins ExchangeWire head of content John Still for our latest VoxPop.

In this engaging conversation, Franck provides an overview of programmatic digital out of home (DOOH), particularly how the medium [...]

The post Vistar’s Franck Vidal on Programmatic DOOH in APAC appeared first on ExchangeWire.com.

]]> Digiseg’s Søren H. Dinesen on the Shift Towards Cookieless Strategies https://www.exchangewire.com/voxpops/digisegs-soren-h-dinesen-on-the-shift-towards-cookieless-strategies Thu, 31 Aug 2023 11:01:00 +0000 https://www.exchangewire.com/?post_type=voxpop_post&p=1749896 In our latest VoxPop, Søren H. Dinesen, CEO of Digiseg, sits down with ExchangeWire CEO Rachel Smith to discuss how the industry is readying itself for the post-cookie era.

In this engaging conversation, Søren assesses the industry's current efforts to [...]

The post Digiseg’s Søren H. Dinesen on the Shift Towards Cookieless Strategies appeared first on ExchangeWire.com.

]]>