Webinars Archive - ExchangeWire.com https://www.exchangewire.com/webinars/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 15 Dec 2022 16:44:20 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 The State of Programmatic in JAPAC: 2022 https://www.exchangewire.com/webinars/the-state-of-programmatic-in-japac-2022 Tue, 13 Sep 2022 01:00:00 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1738951 Despite the headwinds of global economic uncertainty and the deprecation of third-party identifiers, programmatic investment and revenue within the Japan and Asia-Pacific (JAPAC) region are surging, with over 70% of firms increasing their programmatic activity from 2021, with a tenth [...]

The post The State of Programmatic in JAPAC: 2022 appeared first on ExchangeWire.com.

]]> Industry Review: The MadTech Middleware – Reframing the Industry (Part 2) https://www.exchangewire.com/webinars/industry-review-the-madtech-middleware-reframing-the-industry-part-2 Tue, 05 Oct 2021 09:00:38 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1620428 Who are the MadTech Middleware, and what challenges are they looking to address?
ExchangeWire has launched Industry Review – an outline of where we see the future for the marketing industry. In part 2 of this 3-part MadTech Webcast series, we look [...]

The post Industry Review: The MadTech Middleware – Reframing the Industry (Part 2) appeared first on ExchangeWire.com.

]]> The MadTech Webcast: The State of Programmatic in JAPAC 2021 https://www.exchangewire.com/webinars/the-madtech-webcast-the-state-of-programmatic-in-japac-2021 Tue, 10 Aug 2021 02:30:32 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1590430 Following the publication of The State of Programmatic in JAPAC 2021 report, OpenX's Andy Tu joined ExchangeWire's Ciaran O'Kane to discuss the key findings from the research in this MadTech Webcast.
 
Together, Tu and O'Kane discuss:
- The growth in programmatic spend [...]

The post The MadTech Webcast: The State of Programmatic in JAPAC 2021 appeared first on ExchangeWire.com.

]]> The MadTech Webcast: The Future of the Ad Tech Infrastructure https://www.exchangewire.com/webinars/the-madtech-webcast-the-future-of-the-ad-tech-infrastructure Tue, 03 Aug 2021 09:02:54 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1584910 Ben Putley, co-founder and CEO of Alkimi Exchange and Benjamin Jorgensen, CEO and co-founder of Constellation Network join ExchangeWire's Ciaran O’Kane to discuss the future of the ad tech infrastructure in this MadTech Webcast.
Together, Putley, Jorgensen, and O'Kane discuss:
- How [...]

The post The MadTech Webcast: The Future of the Ad Tech Infrastructure appeared first on ExchangeWire.com.

]]> Industry Review: The Service Layer – Reframing the Industry (Part 1) https://www.exchangewire.com/webinars/industry-review-the-service-layer-reframing-the-industry-part-1 Mon, 05 Jul 2021 12:30:12 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1568781 How will the service layer help marketers and publishers operate in the new privacy-first ecosystem?
ExchangeWire has launched Industry Review - an outline of where we see the future for the marketing industry. In part 1 of this 3-part MadTech Webcast series, [...]

The post Industry Review: The Service Layer – Reframing the Industry (Part 1) appeared first on ExchangeWire.com.

]]> Thumbnail MadTech Japan (Day 2) – How Marketing is Driving Digital Transformation https://www.exchangewire.com/webinars/madtech-japan-day-2-how-marketing-is-driving-digital-transformation Tue, 06 Apr 2021 01:00:02 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1493001 2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry [...]

The post MadTech Japan (Day 2) – How Marketing is Driving Digital Transformation appeared first on ExchangeWire.com.

]]> Thumbnail MadTech Japan (Day 1) – How Marketing is Driving Digital Transformation https://www.exchangewire.com/webinars/madtech-japan-day-1 Mon, 29 Mar 2021 11:21:52 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1489116 2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry [...]

The post MadTech Japan (Day 1) – How Marketing is Driving Digital Transformation appeared first on ExchangeWire.com.

]]> Thumbnail The MadTech Webcast: Google Kills the Third-Party Cookie – What Now and Next? https://www.exchangewire.com/webinars/the-madtech-webcast-google-kills-the-third-party-cookie-what-now-and-next Thu, 25 Mar 2021 17:13:46 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1481796 The post The MadTech Webcast: Google Kills the Third-Party Cookie – What Now and Next? appeared first on ExchangeWire.com.

]]> Thumbnail The MadTech Webcast: Applying Context for Brand Suitability in Programmatic Confirmation https://www.exchangewire.com/webinars/the-madtech-webcast-applying-context-for-brand-suitability-in-programmatic-confirmation Fri, 06 Nov 2020 10:54:06 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1363173 Ciaran O'Kane, CEO at ExchangeWire, is joined by Alexis Faulkner, head of Outcomes UK at Mindshare and Rich Raddon, co-founder and co-CEO at ZEFR, for this episode of the MadTech Webcast.
During this session, they discuss:

- How contextual technology for video [...]

The post The MadTech Webcast: Applying Context for Brand Suitability in Programmatic Confirmation appeared first on ExchangeWire.com.

]]> Triton Digital’s Ben Masse on Audio Measurement https://www.exchangewire.com/webinars/the-madtech-webcast-triton-digitals-ben-masse-on-audio-measurement Mon, 26 Oct 2020 09:00:15 +0000 https://www.exchangewire.com/?post_type=webinar_post&p=1334932 In this exclusive vox pop, ExchangeWire’s Ciaran O’Kane chats with Triton Digital's Benjamin Masse about measurement in the programmatic audio space.
During this session, they discuss:
– the differences between measurement of streaming and of podcasts;
– the challenges posed by audio platforms [...]

The post Triton Digital’s Ben Masse on Audio Measurement appeared first on ExchangeWire.com.

]]>