TraderTalk TV Archive - ExchangeWire.com https://www.exchangewire.com/tradertalk/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 06 Oct 2023 13:51:24 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 Digiseg’s Søren H. Dinesen on the Issues Currently Facing Publishers https://www.exchangewire.com/tradertalk/2023/10/10/digisegs-soren-h-dinesen-on-the-issues-currently-facing-publishers Tue, 10 Oct 2023 08:00:00 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1750988 Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of TraderTalk TV. At the whiteboard, Dinesen talks through the issues that are currently facing publishers.

In this session, Dinesen outlines:

The challenges that the pivot [...]

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]]> The Future of Ad Tech is Curated, According to Audigent’s Drew Stein https://www.exchangewire.com/tradertalk/2023/10/06/tradertalk-tv-the-future-of-adtech-is-curated-according-to-audigents-drew-stein Fri, 06 Oct 2023 11:00:00 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1751408 In this must-see episode of TraderTalk TV, Audigent's co-founder & CEO, Drew Stein, took to the whiteboard to delve into the intricate nuances of curation, and its growing importance in the ad tech ecosystem.

Stein talks about:

The evolution of curation, [...]

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]]> TraderTalk TV: Zeotap’s Matt Bennathan Looks at Activation Alternatives https://www.exchangewire.com/tradertalk/2023/10/03/tradertalk-tv-zeotaps-matt-bennathan-looks-at-activation-and-measurement-alternatives-to-third-party-cookies Tue, 03 Oct 2023 08:44:57 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1751320 "We shouldn't be talking so much about cookies, we should be talking about outcomes and use cases."

In this episode of TraderTalk TV, Matt Bennathan discusses the phasing out of cookies in both social and programmatic advertising sectors. Bennathan elaborates that [...]

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]]> Greenbids’ Jean-Baptiste Pettit on Sustainability in Advertising https://www.exchangewire.com/tradertalk/2023/08/31/greenbids-jean-baptiste-pettit-on-sustainability-in-advertising Thu, 31 Aug 2023 12:00:00 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1749916 In this latest episode of TraderTalk TV, Jean-Baptiste Pettit, CTO and co-founder of Greenbids, joins ExchangeWire COO Lindsay Rowntree at the whiteboard to discuss how to make advertising more sustainable.

During the session, Pettit outlines:

The current ad buying process and [...]

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]]> Kevel’s James Avery on the Unbundling of Retail Media Technology https://www.exchangewire.com/tradertalk/2023/07/06/kevels-james-avery-on-the-unbundling-of-retail-media-technology Thu, 06 Jul 2023 08:00:00 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1747811 In this episode of TraderTalk TV, James Avery, founder and CEO of Kevel, joins Ciarán O'Kane at the whiteboard to discuss the unbundling of retail media technology, and how the future of commerce media might evolve.

During the session, Avery outlines:

What [...]

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]]> Publica’s James Wilhite on the Impact of OpenRTB Updates on CTV https://www.exchangewire.com/tradertalk/2023/05/25/publicas-james-wilhite-on-the-impact-of-openrtb-updates-on-ctv Thu, 25 May 2023 09:00:00 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1745473 In this episode of TraderTalk TV, James Wilhite, VP of Product at Publica, joins Ciarán O'Kane at the whiteboard to discuss how the new open RTB protocol will affect CTV.

During the session, Wilhite explores:

How server-side ad insertion (SSAI) works

The [...]

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]]> Quantcast’s Alexis Wrightson on Enhancing Measurement in CTV Buying https://www.exchangewire.com/tradertalk/2023/05/04/quantcasts-alexis-wrightson-on-enhancing-measurement-in-ctv-buying Thu, 04 May 2023 13:48:46 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1744461 In this episode of TraderTalk TV, Alexis Wrightson, lead product specialist at Quantcast, joins Ciarán O'Kane to discuss how data can augment CTV buying.

During the session, Wrightson delves into:

How technical signals can enhance CTV targeting capabilties

How to unite data to [...]

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]]> Index Exchange’s Lori Goode on the Evolution of CTV Programmatic Buying https://www.exchangewire.com/tradertalk/2023/04/20/index-exchanges-lori-goode-on-the-evolution-of-ctv-programmatic-buying Thu, 20 Apr 2023 09:00:00 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1743725 In this episode of TraderTalk TV, Lori Goode, chief marketing officer at Index Exchange, joins Ciarán O'Kane to discuss the evolution of programmatic buying in CTV.

During the session, Goode outlines:

What OpenRTB does and why the current 2.5 protocol doesn't quite [...]

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]]> Alkimi Exchange’s Ben Putley on Transparency, Fees and Emissions in Programmatic Advertising https://www.exchangewire.com/tradertalk/2023/04/13/alkimi-exchanges-ben-putley-on-transparency-fees-and-emissions-in-programmatic-advertising Thu, 13 Apr 2023 07:25:00 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1747694 "You wouldn't buy a house by looking through the letterbox."

In our latest TTTV, Ben Putley, CEO and founder of Alkimi Exchange joins Ciaran O'Kane at the whiteboard. In this session, Ben dives deep on what blockchain and Web3 tech can [...]

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]]> Publica’s Steph Miller on Unified Auctions in CTV https://www.exchangewire.com/tradertalk/2023/04/06/publicas-steph-miller-on-unified-auctions-in-ctv Thu, 06 Apr 2023 12:30:03 +0000 https://www.exchangewire.com/?post_type=tradertalk_post&p=1743534 On this episode of TraderTalk TV, Ciaran O'Kane is joined by Steph Miller, commercial director EMEA at Publica, to discuss unified auctions in CTV.

During the session, Miller maps out:

CTV ad stacks

The OpenRTB 2.6 protocol

Supply, pricing, and yield of CTV [...]

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