Podcast Archive - ExchangeWire.com

dentsu’s Sonya David on Meta, OpenAI, and NFTs

Mathew Broughton — Fri, 10 Nov 2023 09:17:32 +0000

In this episode of The MadTech Podcast, Sonya David, head of strategy at dentsu Singapore, joins ExchangeWire's head of content John Still and CEO, Rachel Smith, to discuss Meta allowing marketplace sellers to opt out of data sharing, OpenAI's chatbot [...]

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Trapo’s George Ionut Danifeld on ‘Fake OOH’ Advertising, Increased Usage on Shopping Apps, and TikTok Shop’s ban in Indonesia

Mariam Ahmad — Fri, 03 Nov 2023 09:03:53 +0000

In this episode of The MadTech Podcast, George Ionut Danifeld, CMO at Trapo, joins ExchangeWire's editorial lead Mariam Ahmad and ExchangeWire's CEO, Rachel Smith, to discuss brands embracing ‘fake out-of-home’, time spent on shopping apps increasing to 26.6bn hours, and TikTok [...]

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ExchangeWire on TikTok’s ‘Out of Phone’, Scrutiny Towards Apple’s Carbon Neutral Claims, and How AI is Impacting Ad Tech

Hannah Dillon — Fri, 27 Oct 2023 08:50:22 +0000

On this week's episode of The MadTech Podcast, ExchangeWire's head of content John Still is joined by COO Lindsay Rowntree and research lead Mat Broughton. Together, the team discusses TikTok's new OOH offering, the EU's response to Apple's claims of [...]

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ExchangeWire on Google’s Privacy Sandbox, Antitrust, and FAST

Hannah Dillon — Fri, 20 Oct 2023 08:00:00 +0000

On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; [...]

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U of Digital’s Shiv Gupta on Stopping Ad Fraud, Meta’s Ad-Free Tier and the Microsoft Activision Deal

John Still — Fri, 13 Oct 2023 08:41:03 +0000

In this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft [...]

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GiffGaff’s Georgina Bramall on Retail Media Networks, UK Broadcasters’ Move to CTV, and Authors Suing OpenAI

Hannah Dillon — Fri, 29 Sep 2023 08:00:00 +0000

In this episode of The MadTech Podcast, Georgina Bramall, marketing strategy director at GiffGaff, joins ExchangeWire's editorial lead Mariam Ahmad and research lead Mat Broughton to discuss IAB Europe's new guidelines for retail media networks, UK broadcasters' new CTV venture, [...]

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The MadTech Podcast Special: The Unique Place of Programmatic Advertising in APAC

Grace Dillon — Wed, 27 Sep 2023 08:00:00 +0000

In this special episode of The MadTech Podcast, James Parker, head of revenue and growth, SEA at MiQ, joins ExchangeWire's John Still to discuss programmatic advertising's unique place within the Asia Pacific region.

Together, Parker and Still discuss programmatic trends in [...]

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McCann World Group’s Ritu Lakhanpal on ‘Greenhushing’, a Social Commerce Ban, and Ad Trust

Grace Dillon — Fri, 22 Sep 2023 08:27:39 +0000

On this week's episode of The MadTech Podcast, Ritu Lakhanpal, managing partner, McCann World Group, joins ExchangeWire research lead Mat Broughton and CSO Ciarán O'Kane to discuss 'greenhushing', Indonesia's plan to ban social commerce, consumers' trust in advertising, and more.

Unilever [...]

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The MadTech Podcast Special: Ad Tech Trends & the Data Landscape Across APAC and Beyond

Mariam Ahmad — Wed, 20 Sep 2023 12:57:11 +0000

In this special episode of The MadTech Podcast, Kristina Prokop, chief operating officer and co-founder of Eyeota, joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question.

Together, Kristina and Mariam discuss what a cookieless future could look like [...]

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TBWA\Asia’s Tessa Conrad on YouTube Shorts, Fake Ads, and Marketers’ View of TV

John Still — Fri, 15 Sep 2023 08:00:00 +0000

On this week's episode of The MadTech Podcast, Tessa Conrad, head of innovation at TBWA\Asia, joins ExchangeWire head of content John Still and CEO Rachel Smith to discuss YouTube Shorts eclipsing long-form videos, the impact of fake ads, marketers' falling [...]

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