Event Videos Archive - ExchangeWire.com https://www.exchangewire.com/event-videos/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 26 Oct 2023 09:21:19 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.1 How Brands are Personalising the Consumer Journey in Modern Marketing https://www.exchangewire.com/event-videos/how-brands-are-personalising-the-consumer-journey-in-modern-marketing/ Wed, 25 Oct 2023 03:45:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1752747 At ATS Singapore 2023, we looked at the opportunity brands have to extract value from their data, and effectively serve their consumers.

In the wake of cookie-based marketing, brands have the opportunity to get more value out of the data they [...]

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]]> Go Beyond Video: Why In-Game Advertising Grabs More Users Attention https://www.exchangewire.com/event-videos/go-beyond-video-why-in-game-advertising-grabs-more-users-attention/ Wed, 25 Oct 2023 03:00:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1752746 At ATS Singapore 2023, our expert panel took a look at the massive opportunity offered by gaming, and why it looks set to take off in 2024.

In-game advertising has gained significant attention in recent years as a global source of [...]

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]]> Can Data-driven TV Reach Audiences at Scale? https://www.exchangewire.com/event-videos/can-data-driven-tv-reach-audiences-at-scale/ Wed, 25 Oct 2023 02:30:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1752740 At ATS Singapore 2023, our expert panel took a look at what data-driven TV really offers, and what's working across the APAC region.

As TV consumption continues to rapidly evolve across global markets, and huge streaming and content providers begin to [...]

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]]> What Should a Modern Marketer’s Tech Stack Look Like Across Marketing and Advertising? https://www.exchangewire.com/event-videos/what-should-a-modern-marketers-tech-stack-look-like-across-marketing-and-advertising/ Wed, 25 Oct 2023 01:15:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1752739 At ATS Singapore 2023, our expert panel took a look at what the modern tech stack should look comprise, and how best to use the tools at hand.

Ad Tech solutions are only one small part of the suite of technology [...]

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]]> Will Curation Unlock Fresh Audiences for Marketers? https://www.exchangewire.com/event-videos/will-curation-unlock-fresh-audiences-for-marketers/ Wed, 25 Oct 2023 01:00:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1752828 At ATS Singapore, our expert panel discussed how curation will be critical to those wanting to reach specific audiences and buy within specific channels and media properties.

How does the modern marketer make best use of the tools available in [...]

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]]> Programmatic OOH and the Real-World Impact of Digital Advertising https://www.exchangewire.com/event-videos/programmatic-ooh-and-the-real-world-impact-of-digital-advertising/ Tue, 24 Oct 2023 03:00:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1752693 In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH.

The session looks at the way that adoption of pdOOH is being encouraged, the increased measurability and flexibility of OOH, [...]

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]]> How Artificial Intelligence is Shaping the Future of Programmatic, Thanks to Very Human Intelligence https://www.exchangewire.com/event-videos/how-artificial-intelligence-is-shaping-the-future-of-programmatic-thanks-to-very-human-intelligence/ Tue, 24 Oct 2023 02:15:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1752687 Artificial intelligence (AI) is the hot new topic on everyone’s lips, but when it comes to the programmatic industry, AI is nothing new. Data scientists, tech teams and traders have been harnessing the power of AI for years, using it [...]

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]]> The Heart of Driving Business Results: Unleashing the Power of Data in a Privacy-Centric World https://www.exchangewire.com/event-videos/the-heart-of-driving-business-results-unleashing-the-power-of-data-in-a-privacy-centric-world/ Tue, 24 Oct 2023 02:00:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1752675 The cookieless world calls for a shift in marketing and advertising strategies. Marketers must embrace addressable and non-addressable approaches, focus on omni-channel integration, explore new attribution models, and navigate the landscape of walled gardens and the open web.

At ATS [...]

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]]> Navigating The Changing Data Landscape – Steer Your Way To Success https://www.exchangewire.com/event-videos/navigating-the-changing-data-landscape-steer-your-way-to-success/ Tue, 24 Oct 2023 01:15:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1752674 With the cookieless world on the horizon, how can brands continue to connect with their potential customers online in a privacy-centric way?

At ATS Singapore 2023, Eyeota co-founder Kristina Prokop, discusses how marketers can use innovative and privacy-centric tactics to [...]

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]]> Game On: The Power of In-Game Advertising for Brands and App Developers https://www.exchangewire.com/event-videos/game-on-the-power-of-in-game-advertising-for-brands-and-app-developers/ Wed, 05 Jul 2023 10:30:00 +0000 https://www.exchangewire.com/?post_type=event-video&p=1747797 Mobile gaming has become a major source of entertainment for millions of people worldwide, and brands are beginning to recognise the benefits of in-game advertising. But how exactly does it compare to traditional advertising, and what unique advantages does it [...]

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